We will not collect any personal information about you (such as your name, mailing address, telephone number, email address, credit card information, age/year of birth (hereafter, “Personal Information”) through our website unless you provide it to us voluntarily. You are not required to register or otherwise “sign in” to browse and enjoy our site.
We collect Personal Information from you when you voluntarily request our services, such as when you establish or update an account, enter a contest or promotion, participate in a survey, quiz or poll, shop online, check the status of an order or review your order history, join our mailing list or our social networking sites, purchase and send gift cards, or subscribe to our newsletters.
Use of Information We Collect
We use the Personal Information we collect from you primarily to provide to you a service that you have voluntarily requested. If you choose to make a purchase, you will be asked to provide contact information (such as your name and address) and financial information (such as your credit card number and expiration date). This information is used for billing purposes and to process your order. When you enter a contest online, we may collect your name, mailing address, email address, age/year of birth and telephone number. This information is used for prize qualification, fulfillment and verification of eligibility. When you submit a question to us, we use your email address or telephone number to respond to your inquiry.
We may also use the Personal Information that we collect to send you notifications, updates, catalogs, and advertisements (hereafter “Communications”) via email or regular mail of special offers, services, products and promotions that may be of interest to you. Like all services provided through our website, the choice to receive our Communications is optional and you may change your preference at any time by choosing to unsubscribe or opt-out of receiving them.
We use aggregated non-personal information about our visitors to understand our website’s demographics, such as the number of visitors accessing a certain location and the geographic distribution of our visitors. This information allows us to see what areas are most visited and enables us to improve the overall quality of our visitors’ online experience by delivering more of the preferred areas and features that our visitors enjoy. We may also use the personal or non-personal information that we collect to analyze how our site is being used, and for marketing and promotional efforts, including direct marketing so that we can display and/or send you information about products or services that may be of interest to you.
Information Sharing with Third-Parties
Service Providers and Advertisers
To respect our visitors’ privacy, we will not sell or rent the Personal Information you provide to us online to any third party. We may share the aggregate non-personal information that we collect with third parties, including service providers and advertisers. This aggregate information does not include your Personal Information.
We sometimes engage unaffiliated businesses to assist us in providing certain services. We may use third parties to provide marketing and promotional assistance, such as in connection with contests, promotions or surveys (collectively, “Promotions”), to provide e-mail services, deliver advertisements, or facilitate sales and our online services, such as payment processors. We authorize these third parties to use your Personal Information solely in connection with the specific service that we have authorized the third party to provide on our behalf. We do not authorize them to use your Personal Information for any other reason. Our third-party service providers are bound by confidentiality obligations.
When we conduct Promotions, or contract with unaffiliated companies to do so, visitors or customers who choose to participate may be asked to provide Personal Information. Mid’s Candy and the other participating companies may use this information for such purposes as notifying and verifying prize winners and fulfilling certain promotional obligations. Information from these activities may also be used to explore future promotional opportunities or fulfill contractual obligations. At the point of registration, you may be given the option of opting-in to receive Communications. You may choose not to participate in Promotions if you do not wish to receive Communications from us or share your information with us and the other companies sponsoring Promotions. Even if you have chosen not to receive Communications from us prior to your participation in a Promotion, you may still receive information from us in connection with such activity if you register for or participate in the Promotion, but you may subsequently opt-out of receiving such Communications.
We may also allow reputable third parties, including advertisers, to collect information about your online activities through cookies and other technologies so that these third parties can provide services to us. These selected companies may use information about your activities on our site to provide advertisements about our products and services on this and other websites that you may visit. To prevent third parties from collecting and using this information, we would encourage you to disable all third-party cookies in your browser.
Disclosures Required By Law
We may disclose your Personal Information to third parties if we believe disclosure is appropriate to comply with law, or to protect the rights, property or safety of Mid’s Candy, our associates, employees or our clients. This may include assistance in fraud protection, investigation, credit or debt collection.
Access to Personal Information
Our goal is to provide our customers with the best service possible. To do this, we need to make sure that our information is accurate, current, and reliable for its intended use. In order to provide you with the best service possible, we actively attempt to ensure that all contact information is accurate and up-to-date. If your personal information changes or if you no longer wish to receive our Communications, you may correct, amend, or delete your information at any time.
The security of your Personal Information is important to us. We take every precaution to protect your information both online and offline. Whether you purchase a product, send a gift, or request our Communications, you do so under encryption/security policies and technological safeguards that are consistent with industry standards. Please remember, however, that some risk always exists in transmitting information electronically over the Internet, and we cannot guarantee that information you supply will not be intercepted prior to our collection.
We restrict access to Personal Information to our employees and/or agents who need to know that information to perform a specific job, and to operate, improve, and fulfill our services.